Do you view “Uber” a mere ridesharing (or instant cab hailing) modern technology invention only? Well… most people do have a similar view on this indeed. However, from its start, their ambition isn’t just on inventing the “convenience cab” only… their hazy goal was to transform the way consumers view and use transportations in an unimaginable revolutionary way. Of course, the timing was just right when it’s founded in 2009 when the smartphone (leading by Apple’s iPhone and Verizon’s Andorid marketing frenzy) started taking control of the world.
Brief History of Uber
founded in 2009
beta launched in May 2010
official launched in 2011 in San Francisco
Uber was founded in 2009, beta launched in May 2010, and official launched in 2011 in San Francisco. Originally, Uber only offered luxury car service and the rate was 1.5 times than regular taxi rides. Down the road, Uber added other services such as “Uber X”, “Uber Pool”, “Uber Eat”, “Uber Express Pool”… etc.
From the short paragraph above, you can see that Uber isn’t just a “hailing anywhere cab” service company only. It’s a manufacturer (a product making company) … at least from their management point of view. Their playground is the transportation industry (again, at least in the very beginning) but their add-ons can be anything relating to it. Just think this as financial industry having countless product offerings (and new offerings are being invented and added to the offerings daily whether or not they will be able to sustain). Uber is thinking long and hard to create products people WANT in this territory every single day.
Destroyed Taxi Industry?
If you ask my opinion, I would give you a big fat “NO” sign. In fact, Taxi industry should thank Uber providing this gold platter for them to evolve, to change, to adapt, and to invent a much suitable service for current and future market needs.
Taxi industry should thank Uber providing this gold platter for them to evolve, to change, to adapt, and to invent a much suitable service for current and future market needs.
Uber did not destroy taxi industry. Uber created another much bigger market which was never even existed before for every transportation network company (TNC) to exploit if they know how to (also have the ability and vision to do it). Most of Uber riders are consumers who had never used cab services before since it was too inconvenient and expensive for causal uses. Most of the taxi activities happen in the public transit terminals such as airports and bus stations (also in the big densely populated city such as New York City). People who used to use taxi services are still using them since it is still a convenient way to commute and the cost is similar (or sometimes cheaper) compared to those ridesharing services such as Uber and Lyft (high demands will cause price surges on ridesharing services; hence, if you take Uber or Lyft from the airport, the cost should be similar as if you choose to take a taxi).
Modern Revolutionary Everything (Point A to Point B) Pioneer? How?
Everything Uber has built is on one footing, “convince”. No matter what, at the end of the day if a service can bring a more convenient way to get its users “jobs” (relating to transportation in anyway) done, Uber is on it. Of course, there are other factors (such as pricing) involved as well. Hence, the timing to build other Uber offerings on the economy of scale is “UBER” important.
the timing to build other Uber offerings on the economy of scale is “UBER” important
“Uber Eat” & “Uber Delivery?”
Getting into “Uber EAT” seems a non-brainer since getting meals is always one of the toughest jobs for consumers every day especial it’s a raining day or during some special gatherings such as family gatherings (birthdays included) or sports events (like Super Bowl Sunday just couple of days ago). Uber not only provides a modern convenient way (partnering with a few restaurant chains and fast food chains) but also give an affordable price to its users. The result? Of course it’s a win-win for both consumers as well as Uber themselves.
The following point might scare companies in the package delivery industry such as UPS and Fedex sort. Although Uber hasn’t announced or given any indication that it will stride into this turf YET, Uber’s users feedback gives Uber a very bright future on this unexploited terrain without a doubt. Just ask yourself that if you want a quick (within an hour) delivery (a stuffed toy or something) from your place to your friend’s house (or a retailer wants his/her goods to be delivered to his/her customers place) how much will that cost you? Well… if you go through UPS or Fedex those (normal) traditional routes, it will cost you a fortune to do that. It’s not economically doable. However, if you just hail a Uber and make that delivery… how much will that cost you? 10 miles away might just cost you less than 10 bucks and you can do that right in where you are and whenever you want. There are cases that consumers just use Uber to deliver cakes, product samples, clothings, or even homework. Think about it that if your teenage kid forget his/her homework and ask for you to get and deliver it to him/her… how much time waste needless to say that it’s usually just 1 or 2 miles away. Therefore, 5 bucks Uber delivery comes to rescue right there right then when you need the most. “Convenience” is the key to open every single door to every new territory for Uber and they are using that key aggressively but cautiously as well.
“Convenience” is the key to open every single door to every new territory for Uber and they are using that key aggressively but cautiously as well.
What’s the next move (offering) for Uber? If you just think 2 dimensions map, you are wrong. Uber didn’t stop at the road transportation front. They are taking off from the ground … literally.
Although is not the public launched service, Uber has been onto this for a while (couple of years in fact). Sure, Uber cars are everywhere and it’s super convenient to hail but there are scenarios that the convenience just stops there. “Rush hours” in big cities is a huge pain even when there are tons of Uber cars around. You can conveniently stay where you are and make a Uber X request. However, it might take 10 ~ 20 minutes to get into your Uber vehicle even if the car just 2 blocks away. Oh, the pain does not stop there though. 3 miles ride might take you 30 ~ 40 minutes. It’s just pain in the butt and there is no way to go around that.
Although Uber chopper still cannot decipher this problem entirely, it offers a partial solution on that. It uses Uber car get you to the chopper location and use Uber chopper service to get you to a point close to your set destination and then another Uber will get you to where you would like to go. It seems like a gimmick but it gives us a preview of what might actually happen if Uber can find a way to scale it up on both pricing and location (pick up & drop off).
Uber and Blade Will Fly You to Coachella in a Helicopter for about $4,000
if you wonder what a regular Uber X costs from LA to Coachella... it's about $1,600 (during that event) one way (for 2 ~ 4 hours ride depending on the traffic).
Uber Chopper is a total marketing gimmick that happens to be stupid fun
This is what happens when you click ‘CHOPPER’ on the Uber app
UberBoat – what’s going to change the landscape of business traveling in the most congested city
You might have heard it already. If not, here is what’s going to change the landscape of business traveling in the most congested city. Again, over the road won’t save you much time but if you can get in the air or travel via water, it will actually give you a superior option to get this job (conveying from point A to point B) done. The UberBoat product service isn’t new; however, the Mumbai UberBoat launch really get them to another milestone. Uber has just taken their UberBoat service to one of the most condensed city, Mumbai, in the world in India last Sunday (February 3rd, 2019).
UberBOAT, a speedboat service between Mumbai’s Gateway of India, Mandwa (near Alibaug) and Elephanta Caves.
The fare isn’t as expensive as Uber Chopper but it isn’t cheap either since you will need to book the entire boat to use the service.The UberBoat service prices start at INR 5,700 (80$) for a boat that can accommodate up to eight people. A larger vessel also available that can convey 10 passengers for about INR 9,500 ($132).
Uber for speedboats: Ridesharing takes to the waves in India
Uber launches speedboat service along the Croatian coast
The future lands on where Uber will take its UBER influence/impact into some unthinkable fields
“Convenience” is (was), and will always be, the lighthouse for Uber to exploit the uncharted territory.
Many of you might have noticed that I didn’t mention “self-driving” vehicles for Uber (future) Fleet. That is because even it’s on the roadmap and it weighs a significant ton in Uber’s future plan, the “Self-Driving” fleet will ONLY be in place to sustain the 2D dimension cost (or even 3D if the AI can really take our world to the scene which is everything-automatic for all the transportations). The future lands on where Uber will take its UBER influence/impact into… either package delivery industry or some unthinkable fields. No matter where the future leads, the KEY, “Convenience” is (was), and will always be, the lighthouse for Uber to exploit the uncharted territory.