In the first glance (maybe 5 ~ 10 years back), it seemed like Youtube was another website armed with resources ready to change “music” and “video streaming” industries. Then, little by little… bit by bit, more and more educational institution started uploading contents onto Youtube platform for publicly open and free access. In fact, those institutions (e.g., MIT OpenCourseWare, edX, UC Berkeley, Stanford, Harvard, …etc) have their own sites hosting their own contents; however, they needed Youtube’s reach to get more people involved. No matter what you would like to learn (from computer science to history and to psychology), you can find relative and educational contents on Youtube.com. Youtube was not just a pirate film viewing/downloading website or funny video casual watching site anymore. Youtube stepped onto another new territory which isn’t competing with film industry, isn’t eroding music industry, and ins’t invading into live streaming video turf. Youtube morphed into “EVERYTHING”.
Youtube was not just a pirate film viewing/downloading website or funny video casual watching site anymore.
Youtube stepped onto another new territory which isn’t competing with film industry, isn’t eroding music industry, and ins’t invading into live streaming video turf.
Youtube morphed into “EVERYTHING”.
Youtube is New Search Engine – Youtube is the New Internet
It’s human nature that when relating to learning, watching the process is 10 times better than reading the process. Sure, we have some really great content sites all over the Internet (e.g., Wikipedia, WikiHow, … etc); however, it’s hard for us to visualize some processes such as patching the drywall only from reading contents. Youtube became the “goto” place for everyone who would like to find out how to fix things, who would like how to learn how to fix things, or even just learning new knowledge/skills in general.
Wanna know how to make chocolate cakes? No problem. Just head onto Youtube and you will know exactly what you need and how to do it visually. Wanna build a bike or a robot from scratch? It’s not that hard at all. Just head to Youtube and you will find out how to get that done. Wanna learn Japanese? Well, you don’t need to pay a tutor or go to a class for that. Just head to Youtube and you will be able to do so (if you are talented ^_^ really, it’s not decided by how good the materials are or how excellent your tutor/teacher is… mastering language needs talent).
Book industry was totally being re-defined by YouTube
You thought book industry was disrupted by Amazon? You were wrong. Book industry was totally being re-defined by YouTube not by Amazon (however, Amazon really destroyed the “book store” industry though). How so? Think about how you learn new skills these days. As developers, we used to acquire knowledge (new skills) through reading technical books. For instance, if we needed to get onto a new programming language, we purchased a book (containing knowledge/skills/examples of that specific language) and mastered that language through that book. How about these days? Why bother when we have our enormous “YouTube-pedia” for everything? Acquiring a new programming skill in hours if not in minutes (for some very talented devs, they might be able to do so. After all, the major difference between different programming languages is the “syntax”).
“YouTube-pedia” for everything
YouTube is A Film Studio and A Cable Company
That’s right. It’s their ambition and we don’t see why not. Although the competition is fierece and the focus is the key which Youtube might not have, at least, for now. As we mentioned that Youtube is the new Internet and as a subsidiary of Alphabet Inc (Google’s parent holding company), Youtube does not stay in the comfort zone at all. They keep extending their touches to so many different areas such as live broadcasting/streaming with news industry.
“Youtube Red” is the direction Youtube as a whole has been trying to sail toward; however, it’s a hard sell. In addition, the profitability might not sit there though. Sure, Google poured hundreds of millions getting film producers and popular Youtubers into making original contents specifically for Youtube platform but the result was not there … yet. If you have ever seen Youtube red films, you will notice that the quality just cannot compete with other incumbents (e.g., Disney or Warner Bros. Studio. In general, a lot of the youtube red films just feel like being made by amateurs).
Moreover, it costs only $10 per month for the youtube red subscription which isn’t that much of profits for Youtube. The ads put on all the videos for normal youtube users supposedly generate much more cash for Youtube. It’s a conflict interest and that’s a big issue for Youtube to solve. Why? Because they really don’t have the motivation to push consumers to subscribe to “Youtube red” program since that route does not produce profits compared with $ generated from commercials.
TV subscription was another clever move from Youtube but the feeling lingering was that it’s too little too late. It’s not late to the TV/Cable industry. It’s too late because the game is almost over. Consumers aren’t that into TV anymore. Of course, there are still many sports fans want to access live sports event. Or some TV show fanatics who would like to get to watch the show once it’s aired. However, majority of the consumers changed the TV watching behaviors already. Partly because of the advanced technology provides them this option and partly because of the life style we have nowadays (TV viewing time had been diluted since we need to spare time onto social media, onto dating, onto gaming… etc). Also, Youtube TV subscription does NOT have a distinctive advantage to separate themselves from the crowds. The pricing is similar as other competitors and the options are almost all the same as others. You can argue that Youtube provides “convenience” but so as others.
TV viewing time had been diluted since we need to spare time onto social media, onto dating, onto gaming… etc
YouTube is A Gigantic Media Company – from a different point of view
If you read through our angle about Youtube being a film studio or cable/tv company, you might feel a bit confused when reading this section’s title. Let us explain. Youtube, itself, cannot be a cable/tv company; however, as a platform, there seems to have a brand new window open to a brand new territory now. Really, there is a huge opportunity for Youtube to cultivate and Youtube might not be a TV/Cable provider themselves but they seem to be able to become something much much much bigger than any media companies can ever imagine. Still not so sure what we are referring to? Let’s talk about this right now.
Youtube, itself, cannot be a cable/tv company; however, as a platform, there seems to have a brand new window open to a brand new territory now.
If you are into sports, you should be able to notice that a lot of new channels are being created on Youtube by reputable sports anchors/reporters/journalists every single day recently. Those famous reporters/anchors quit their jobs from big TV companies such as ESPN, TNT, and FOX… etc to create new channels on Youtube. Well, how successful are they on Youtube? Based on the ratings and number of new channels being opened daily, you can sense it’s a lucrative business opportunity for certain. They have everything they need… and more. They have the platform which can reach more audiences than they had ever been able to. They have the connections to big TV companies, to professional athletes, to sports organizations, and to their peers. You can see new guests on every new Youtube sports podcast channels every day. You can see those pundits mouthing from games to athletes’ personal lives whenever you have time. Life has never been this great for sports fans. So many choices and, the best of it is that, you don’t need to pick and choose… you can have them all.
Just take a moment think about the following scenario and you should get what we have been referring to. Think of Youtube is the new FOX and all of those sports channels, news channels, cooking channels, learning channels, tv shows, movie offerings, and others, are all its subdivisions. Once this stance is fully established, it’s not going to be the 500 pounds gorilla only… it’s going to be the giant size gorilla, George, on the rampage movie. The domination will be unprecedented.
The domination will be unprecedented –
Once this stance is fully established, it’s not going to be the 500 pounds gorilla only… it’s going to be the giant size gorilla, George, on the rampage movie
The Future of Youtube
Youtube already replaced TV in our lives and we really cannot live without the new TV/Internet/Media/Streaming/Everything “YouTube”.
Even though it’s been more than a decades since its inception, Youtube is like most newly emerged technology in their early stage which is having so many potential impacts and so many different directions to head to. Think of the early days of the smartphone (before 2014) or early days of the Internet. Youtube still in that time frame and still has so much potential even to grow to be the most profitable product/service for Google (Alphabet Inc). We know that most of us having subscriptions of Netflix or Amazon prime video (or both) and other video streaming services. We might not watch any videos on any of those services we subscribed; however, we do get on Youtube more than once daily to get some contents especially time sensitive contents. Youtube already replaced TV in our lives and we really cannot live without the new TV/Internet/Media/Streaming/Everything “YouTube”.