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iOS – (Future) Accidental Success Via Simplicity?

It’s hard to comprehend what we are talking about here today only by reading the headline. The thing we would like to have a bit dissection here is – “All of a sudden, it’s hard to find Android phone users”. It seems ridiculous to say that the most used mobile operating system is hard to find on the smartphone market today. Well, we aren’t really saying that though. What we are getting into is that, strictly based on the eye test, iPhone users that you see on the streets (every day) are way more than Android users you are seeing. It’s really contradictory and, to a degree, it’s not even possible to just state it openly. However, it’s not illusory but a big fat fact if you walk out and do the eye test on the streets yourself.

 

Continuous Success is from Indirect Impact of Simplicity of the iOS

It’s the cult of simplicity that Apple have been holding over decades since its inception. The iOS really delivers that promise. Put an iPhone in front of a 3 or 4 year old kid, he/she will have no problem at all using the phone. Compared with an android phone, it’s a non-brainer to get an iPhone if simplicity is on the high priority list on your powerful smartphone hunting mission.

It leads to an article which shows how Apple’s iPhone will dominate for the next generation to come from Business Insider. “Over 80% of teenagers prefer iPhone to Android — and that’s great news for Apple“.

82% of American teenagers currently own an iPhone, the highest percentage ever in the history of a Piper Jaffray study about teens.

According to the study, 82% of American teenagers currently own an iPhone. This is a hard truth about the domination of the iPhone on the future generation. It’s just like what Google did on the cloud computing platform (Google Docs). Google figured out that the future generation would be the deciding factor for its cloud platform success and dominance years ago. Hence, they doubled down on the education system to put their cloud computing products on each and every single college student hands for free. It’s a smart and necessary strategic move to get the next generation onboard for the years to come. If you take a look at some of the most prestigious universities’ class documents, you will find that most of them are hosting on Google via Google Docs. Just take a look at the most popular computer science introduction class at Harvard – “CS50”. All of the course materials are delivered online via Google Docs. Also, there is a saying that if you wanna know what product/service will become the mainstream, you can just take a peek at what the computer science students use the most and you will get the answer 9 out of 10 right. In fact, Google Docs isn’t a product/service which deems to succeed but it’s a product/service which is already a big success.

 

Nurturing From The Young Age

Now let’s get our feet back to the water of why iPhone will be more dominant in the years to come. The reason is the nature of its simplicity leads to the purchase decision of the iPad on majority of the households in the United States (we can boldly say that this is a worldwide fact).

Sure, you might not be using any iPhones in your household. However, if you have a tablet, 99% chance is that it’s an iPad especially if you have kids at home. Not only that, the iPad and the iPhone (if you have it) are becoming the constant babysitter for a lot of toddlers (we really highly recommend not to do that) and young kids. You can observe at dinners (e.g., restaurants, fast food places… etc) where often you can see parents they hand an iPad (or their iPhone) to their kids (even toddlers or babies) in exchange of a peaceful meal time. You can also see how simple iPad (and iPhone) is that even babies are able to get into using it without difficulties. This also shows how addictive the iPad (iPhone) is due to the simplicity of the platform itself combined with the perfect implementations of the UI and contents it presents.

iPhone/iPad addiction – the simplicity of the platform itself combined with the perfect implementations of the UI and contents it presents.

Therefore, from the very young age kids are already live and breathe with the iOS products. What do you think which product they will choose to own when they grow up? The iOS powered products of course. In fact, it starts to show the afterfact (of the nurturing of the iPad and iPhone) after 10 years of the original iPhone introduction. Kids who were using their parent’s iPhones (or iPad) then are teenagers now and their first choice (or the only choice they would like to have) on their smartphone purchase is – the “iPhone”. It shows on the study and on the eye test as well. Just walk into an high school to see how many kids use iPhones and how many kids use android phones. Also, you might want to ask them if they are willingly using what on their hands. Chances are that android phone users (high schoolers) might not be willingly of having that but being forced to due to the cheaper price factor of an android phone.

 

Accidental Success?

Good intentions lead to good upshots

We can have both answers on this one since the “Simplicity” is always what Apple pursues when they make their products. However, they might not foresee the future back then when they made their first iPhone (or iPad) batch. It all comes down to – “Good things happen to good intentions” afterwards. The continuous dominance and even to a supremacy level in the next decade of the iOS products is the key factor of the supreme price that Apple can afford to tag on their products (of course, the high standard on the quality of the products is being attached with it too).

No, it’s not an accidental success. It’s the consequence of a logical decision with a sustainable planning and high standard of non-compromised position of simplicity that leads to a foreseeable dominion in the smartphone and tablet product categories.

It’s the consequence of a logical decision with a sustainable planning and high standard of non-compromised position of simplicity that leads to a foreseeable dominion in the smartphone and tablet product categories.