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Apple Isn’t Just A Tech Company… Apple Is A Fashion Brand Too

You might be confused about what the title stands but after we walk you through our explanations, you will most likely agree with us right on the spot. So… Let’s just talk about Apple’s biggest innovation moves in the past decade. First, the iPod, then the iPhone, and the iPad… and then … the Airpods… all those hardware products… What kind of impacts those products have/had on the planet of earth (we are talking about consumers)?

 

Not Only About Innovations, It’s About Style Too

So… didn’t we have MP3 Players before the iPods? Yes, we did… and we did have various brands/models of MP3 Players… however, iPod was the one who led the one and became the iconic product (also the name which was equivalent to “MP3 player”). It created so much impacts that Microsoft jumped in and made their own version of iPod … called … “Zune” Player. Essentially, it’s the copycat of the iPod but … who can blame them since … iPod was the #1 sellers on the MP3 Player devices category even though there were thousands of different choices out there for consumers to grab.

 

There Came iPhone & All World Fell for It

The history of the iPhone … well… we believe that we really don’t need to mention it. Truth was that Android wasn’t intended to be the “android” we saw today. It was still highly based upon old fashion RIM style OS… until… they saw what Apple brought to the table – the “ONE AND ONLY IPHONE”.

The whole mobile phone world suddenly just followed what Apple did (or does still) to their core. A reminder of how Samsung came along and swallowed a huge piece of pie (smartphone market share) … “Just copy what Apple does”… sure … they knew that they would be sued eventually but … well… as history keeps repeating itself that … once you have the market share of the product category, you will have the $ to pay for being a copycat. And … Samsung definitely proved that to be true once again.

 

iPad… new iPhone Design & More

We will skip iPad since … no one tablet brand can really compete with Apple’s iPad as of today. The name of iPad is equivalent of the term of the tablet… so … it says all already. However, we would like to talk about new smartphone designs for each generation of the iPhones though… especially the iPhone X.

Do you know that the “Top Notch” design on iPhone X was a compromise that Apple tried really hard to not to make but, at the end, they had to in order to make the Face ID a reality to get the whole screen body design on the “iPhone X”? That’s right… you can say that’s a design compromise in a negative side of the spectrum … and … it’s true that all the phone makers and pundits laughed and criticized the “top notch” design of the iPhone X since Apple revealed it. And … guess what? Now … more and more android phone makers are jumping in making the same “top notch” design for no reason at all. They see it as a beauty … more importantly… consumers see it as a beauty.

Samsung Mocks iPhone X Top Notch Design
Note: fast forward to 0:53

 

AirPods Took Over The Consumer Market

“Apple AirPods” – A product once was denounced as the most ugly ear pieces ever created by so many people/experts/consumers… now … it’s taking over the consumer market. Just comparing how many people you see wearing the AirPods all the time about an year ago and today… you would see the significant change on the trend of the earphone fashion. It’s no longer that cool to have “Beats” earphones on you while you are working-out in the gym. Now… it’s all about the style… you need to have the AirPods (or AirPods-like) ear pieces on you while you are in the gym… that shows the status… that shows the class… that shows the style.

Do we need to talk about the headphone jack here once more? Really… it’s all about the fashion trend… no matter how convenient or inconvenient it is … if it’s catch the wind and being lifted high in the air, it’s there to stay. That’s Apple’s products. Wanna have proofs? Just wait and see how many phone makers will remove the headphone jack in the next year or two (already a few major brands did that… e.g., Google Pixel).

 

it’s all about the fashion trend… no matter how convenient or inconvenient it is … if it’s catch the wind and being lifted high in the air, it’s there to stay.

 

It’s All About Brand & Fashion

No matter how severe the competitions Apple is facing, their next product release will always sell like hot cakes… the reason is that … consumers don’t just see Apple’s products as a “product” anymore… consumers see Apple’s products as the fashion trend leading the way to the highest stage of the fashion world. It shows that you have the taste, it shows you that you have class… and it gives you the status you always want to have.

 

consumers see Apple’s products as the fashion trend leading the way to the highest stage of the fashion world

Note:

Have you heard a joke (somehow ... we believe it's based on the fact) that most females in night clubs don't wanna talk to any males who do not use iPhones?

So … as long as Apple can maintain their product quality, they can do whatever drastic changes on their product design … since … they are the leading fashion brandwhatever they have, everyone will just be flocking to be part of it.