Consumers are all tired and already lost the appetite to even fight back with whatever US wireless carriers’ are playing. Whatever you guys offer, just bring it on. We will stay as we see fit and we aren’t loyal to you guys anymore since… you keep lying to us. “Unlimited Plan” should be just … well… unlimited with what you offer, doesn’t it? Unless illiteracy is widespread across the US; otherwise, it’s should be plain and simple which “Unlimited” means just “Unlimited”.
Today, the Big Red, Verizon Wireless, announced that it will split their current “Unlimited” Plan to 3 different unlimited plans (??? what??? for real???). They even have 3 very pretty names for the plans – “G0 unlimited”, “Beyond unlimited”, and “Business unlimited”. Now we know why they tested reduced Netflix streaming speeds last month. It’s all the preparation of this grand plan (oh… sorry… it’s actually THREE unlimited plans).
Three Unlimited Limited Plans
All those plans has some caveats such as reduced video streaming speeds… etc. For instance, “Go Unlimited” plan offers 480p video streaming on smartphones or 720p on tablets. Also, if the network is congested your mobile network speed will be throttled no matter what (unlike other plans that you will stay in the full speed mode until you use up your high speed quota which might be 10GB, 15GB, 22GB, or 25GB a month… according to what your plan is/was). Well… ya… you will still get unlimited mobile hotspot at a maximum of 600kbps … which is not much of use to be honest.
Let’s give a brief glance of those 3 plans,
1) Go Unlimited
* Unlimited 4G LTE data but will be throttled whenever the network is congested * unlimited text/talk * video streaming - 480p on smartphones or 720p on tablets * unlimited mobile hotspot at maximum 600kbps
2) Beyond Unlimited
* Unlimited 4G LTE data - you will be throttled if the network is congested once you exceed your monthly (based on your billing cycle) allowance data cap which is 22GB * unlimited text/talk * video streaming - 720p on smartphones or 1080p on tablets * unlimited mobile hotspot - up to 15GB 4G LTE speeds * Free calling, texting, and data in Mexico and Canada
3) Business Unlimited
* Unlimited 4G LTE data - you will be throttled if the network is congested once you exceed your monthly (based on your billing cycle) allowance data cap which is 25GB * unlimited text/talk * video streaming - 720p on smartphones or 1080p on tablets * unlimited mobile hotspot - up to 10GB 4G LTE speeds. Or if you sign a 2yr contract, you will get up to 15GB LTE speed data * Free calling, texting, and data in Mexico and Canada
Internet Service Providers In The US Are Laughing Stocks (At Least To A Degree)
The reason why is that they don’t see consumers are intelligent individuals. They offer what marketing gimmicks they would like to offer and think that consumers will just take their words for it. Well… we still don’t know if consumers are tired and don’t want to waste time on this (most likely) or just as those businesses think that consumers aren’t that tech-savvy to fight back. But, for sure, a lot of marketing gimmicks are just jokes.
For instance, it’s about 2 or 3 years ago, Time Warner Cable (or Verizon… we couldn’t track back to which company pushed out the ads) put on an ads that if you sign on with them, they would offer you a “International Email Address”. Well… when we first time heard it, we couldn’t stop laughing (still can’t when we think of it). What does that even mean??? It’s like you went to a bike shop and their sales guy told you that you can buy a ridable bicycle from them. Come on… guys, we know that businesses need to be profitable in order to survive. But, please ... We know what we are getting … just … tired of it.
A Right Move For Verizon?
All criticisms aside, this is a right move for Verizon in order to sustain their position in the US wireless industry. Lately Verizon has lost grounds on multiple edges over its competitors. According to OpenSignal,T-Mobile surpasses Verizon in LTE availability. Also, T-Mobile has been catching up fast on the coverage front as well. So … is Verizon still the “best network” in the US? If so, it’s not for long. That’s why they need to stable their current network congested problem. This is very critical to their current and future position in this industry. Therefore, it’s not a good news for Verizon’s customers but it’s a right and necessary move for Verizon.
Take a look at the following graphs, T-Mobile has all the crowns on all metrics.
Note: Those 3 new unlimited plans will go effective tomorrow, August 23rd 2017. Verizon's existing unlimited plan customers can choose to keep their current plan and Verizon will even increase the mobile hotspot full-speed allowance to 15GB from 10GB with no extra charge for the current unlimited plan users.